Being diverse when it comes to your direct mail is a great strategy to employ, no matter what industry you’re in. Yes, portrait A4 brochures are appealing to many, but you should always have more than one string to your bow – and this could well include the posting of greeting cards to your target […]
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Expert Ways To Make Your Direct Mail Stickier
Stickiness… this is the key to making a success out of PR material like portrait A4 brochures. But what exactly is stickiness and how can you go about making your direct mail sticky? Sticky promotional messages are those that really make a big impression on your customers, both loyal followers and potential prospects. If you […]