Brands looking to engage with their customers over the long term might not want to discount direct mail marketing and the power of landscape A4 brochures. Rita Clifton, a keynote speaker at the most recent Independent Print Industries Association Everything’s Possible in Print event, explained that people these days are eager to spend time with […]
Tag Archives | landscape A4 brochures
4 Reasons To Love Direct Mail Marketing
To run a successful business these days, you certainly need to have an online presence – but you shouldn’t focus all your efforts on this sphere and ignore the real world either. When it comes to advertising, printing out landscape A4 brochures and engaging in a bit of direct mail marketing can still yield very […]
How To Save Money On Postage
If you’re intending on distributing your landscape A4 brochures by post, you’re sure to want to save money on postage wherever you can. Bulk mail can prove costly but there are ways in which you can cut back. Here are a few handy hints to help get you started. Look at the packaging It’s not […]
Top Tips For Combining Print & Digital Marketing Campaigns
If you hear the words ‘print marketing is dead’, make sure that you tell whoever said them that they actually couldn’t be more wrong. People still respond positively to receiving direct mail marketing messages through the post and a company that wishes to remain competitive will recognise this, taking steps to combine both print and […]
Choosing The Right Paper: Top Tips From A4 Brochures
Print marketing can be difficult to get right if you’re new to this kind of advertising, as there’s an awful lot to think about, from actual design and layout to colour choice and even the kind of paper that you should be using. When it comes to paper and cardstock choices, it’s easy to be […]