When it comes to retail marketing, adopting different strategies depending on which demographic you want to target is certainly good advice. After all, you don’t want to send out A4 portrait brochures and other PR material to groups that won’t respond well. What a waste of time! To help you work out which channels to […]
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Hot Trend: Combining Augmented Reality & Direct Mail Marketing
Keeping your direct mail marketing efforts interesting and engaging can be hard, especially with people seemingly more interested in heading online to find out about brands and what they’re up to. But while technology might seem like a bit of a curse where print publishing is concerned, you can actually combine the two to great […]
Do You Run Seasonal Campaigns With Your Portrait A4 Brochures?
If you’re not having much luck with marketing your A4 portrait brochures and other PR material, it might be because you simply don’t yet know when your target market is most likely to respond to your messages. Writing for Entrepreneur, author and owner of Simpson Direct Craig Simpson explained that you need to think about […]
How To Make Portrait A4 Brochures More Interactive
Of course you want your portrait A4 brochures to really stand out and bring the customers in. Why else would you shell out for this kind of marketing material otherwise? The good news is that people still respond really well to direct mail, despite all this technology flying around. The bad news is that it’s […]
Top Tip: Review Your Mailing Lists Regularly
Before you post out your A4 portrait brochures to your entire mailing list, you’d be wise to ensure that the people you’re sending your marketing material out to are actually alive. It’s a good idea to review your mailing lists on a regular basis so you can keep them up to date and won’t send […]
Include Your Phone Number On A4 Portrait Brochures!
Having A4 portrait brochures and other forms of leaflets printed is usually for one reason and one reason alone – to maximise sales of goods and services, as well as raising awareness of your brand as a whole. While the design of these leaflets and so on can change, what each one absolutely has to […]