Of course you want your portrait A4 brochures to really stand out and bring the customers in. Why else would you shell out for this kind of marketing material otherwise? The good news is that people still respond really well to direct mail, despite all this technology flying around. The bad news is that it’s still incredibly competitive so you’ll have to really think outside the box if you want to beat out the competition.
Making your brochures, leaflets and other printed material more interactive is a key way of engaging with consumers and getting the jump on your competitors. There are countless ways of going about this and you need to find the ones that work best for you, focusing on them until you get the returns you’re looking for.
You could, for example, consider paying a little extra for a custom-folded brochure to really tailor your messages to your target market. These kind of brochures can be printed in practically any shape or size you want so just ask your printing company to see what they can do.
Or you could involve technology a bit by directing people to your social media channels. Offering discounts or competition prizes for likes and shares is a good way of building up a following quickly. Or you could print out QR codes on your leaflets that direct people to specific product pages on your website so they can shop with ease.
If you’d like to find out more about this or anything else to do with print marketing, get in touch with us today.