When it comes to retail marketing, adopting different strategies depending on which demographic you want to target is certainly good advice. After all, you don’t want to send out A4 portrait brochures and other PR material to groups that won’t respond well. What a waste of time! To help you work out which channels to […]
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The Importance Of Greeting Cards Revealed!
Being diverse when it comes to your direct mail is a great strategy to employ, no matter what industry you’re in. Yes, portrait A4 brochures are appealing to many, but you should always have more than one string to your bow – and this could well include the posting of greeting cards to your target […]