When it comes to designing and marketing your A4 brochure printing output, it’s not simply a matter of putting words and pictures on a page, and pressing print. Getting to that point takes an awful lot of work – but the results do speak for themselves. Before you even start the design process, why don’t […]
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Retailers – Here’s How To Market Products To Different Demographics
When it comes to retail marketing, adopting different strategies depending on which demographic you want to target is certainly good advice. After all, you don’t want to send out A4 portrait brochures and other PR material to groups that won’t respond well. What a waste of time! To help you work out which channels to […]
Print Marketing Lauded For Its Long-Term Engagement Effects
Brands looking to engage with their customers over the long term might not want to discount direct mail marketing and the power of landscape A4 brochures. Rita Clifton, a keynote speaker at the most recent Independent Print Industries Association Everything’s Possible in Print event, explained that people these days are eager to spend time with […]
4 Reasons To Love Direct Mail Marketing
To run a successful business these days, you certainly need to have an online presence – but you shouldn’t focus all your efforts on this sphere and ignore the real world either. When it comes to advertising, printing out landscape A4 brochures and engaging in a bit of direct mail marketing can still yield very […]
The Importance Of Greeting Cards Revealed!
Being diverse when it comes to your direct mail is a great strategy to employ, no matter what industry you’re in. Yes, portrait A4 brochures are appealing to many, but you should always have more than one string to your bow – and this could well include the posting of greeting cards to your target […]
What To Consider When Choosing Cardstock
Whether you’re planning on printing out lots of lovely A4 landscape brochures or just want to revamp your business cards this year, your choice of cardstock will have a big part to play in the impact of your printouts. But which to choose? Here are some handy hints to help you out. Weight This is […]
How To Save Money On Postage
If you’re intending on distributing your landscape A4 brochures by post, you’re sure to want to save money on postage wherever you can. Bulk mail can prove costly but there are ways in which you can cut back. Here are a few handy hints to help get you started. Look at the packaging It’s not […]
Hot Trend: Combining Augmented Reality & Direct Mail Marketing
Keeping your direct mail marketing efforts interesting and engaging can be hard, especially with people seemingly more interested in heading online to find out about brands and what they’re up to. But while technology might seem like a bit of a curse where print publishing is concerned, you can actually combine the two to great […]
Do You Run Seasonal Campaigns With Your Portrait A4 Brochures?
If you’re not having much luck with marketing your A4 portrait brochures and other PR material, it might be because you simply don’t yet know when your target market is most likely to respond to your messages. Writing for Entrepreneur, author and owner of Simpson Direct Craig Simpson explained that you need to think about […]
Why You Should Avoid The Magpie Syndrome
When it comes to looking after your customers, you should make coming up with something that genuinely improves their lives and is practical and useful your priority, instead of focusing on the bells and whistles that look good but don’t have much to offer. So says Kenyatte Nelson, group marketing director at online retailer Shop […]