Having A4 portrait brochures and other forms of leaflets printed is usually for one reason and one reason alone – to maximise sales of goods and services, as well as raising awareness of your brand as a whole.
While the design of these leaflets and so on can change, what each one absolutely has to have on it somewhere is your contact details. In this increasingly online world, it’s understandable when brands forget to put their phone numbers on their PR material – but it’s vital that you include this information on there as well.
Why? Because new research from Mediahawk has just revealed that 42 per cent of businesses across all sectors find that their inbound calls increase at this time of year. What’s more, 35 per cent said their phone sales actually increase by up to 40 per cent over the festive period, with 20 per cent saying this can even rise to more than 50 per cent.
Michael Morrell, CEO of Mediahawk, said: “The survey results go to show that not all Christmas shopping is carried out online. The telephone is equally, if not more important, a sales channel as any other medium. With marketing budget being pumped into getting Christmas sales, it’s imperative for [small to medium-sized enterprises], especially those with tight margins, to know which marketing has driven sales.”
So as you can see, it makes good sense to put your phone number somewhere prominent if you want to capitalise on people’s spending at this time of year.