These days, brands often fall into the trap of only advertising online. Yes, it might be a cost-effective way of getting the word out there but if you want to see true success you need to diversify and you need to do it now. Print marketing is still one of the best advertising strategies going – so here are four ways in which you can boost your online sales with flyers, brochures and more.
Use postcards
Who doesn’t love to get a bit of actual post these days? Thanks to email, it’s something of a novelty and people really do respond well to it. Send them out to your loyal customer base and new fans alike… plus they’re cheap and easy to mail, which makes it a win-win.
A4 brochure printing
Having brochures printed is a great idea – but you need to know where to put them. Work out where your target market is and start distributing them in hotels, shops, restaurants, pubs… whichever you think is most appropriate.
Add in a coupon
People love to get something for free and you’ll watch your engagement rates skyrocket if you include a coupon for a two-for-one deal in your mail shots. Why not do some market research to see what people would prefer?
Feature QR codes
Combining the online and the offline world is a great idea for businesses. Use QR codes to direct people to your website and from there encourage them to click through to your social media sites so they can really engage with you on a personal level.