If you hear the words ‘print marketing is dead’, make sure that you tell whoever said them that they actually couldn’t be more wrong. People still respond positively to receiving direct mail marketing messages through the post and a company that wishes to remain competitive will recognise this, taking steps to combine both print and digital in order to drive their profits onwards and upwards.
But how can you go about combining the two seamlessly and in a way that you’ll actually benefit from? You could, for example, send out a catalogue (an affordable option in terms of printing costs) to your audience after they opt in to get it through a digital campaign.
And it’s important to remember that consumers are very rarely without their smartphones and therefore internet access these days, so it couldn’t be easier to encourage them to interact with you by using QR codes on your brochures, leaflets and even your physical products themselves. This has the added benefit of allowing you to work out where and when people are choosing to engage with your printed PR material, so you can encourage them to head to your digital platforms a lot easier.
If you want to be successful this year, you can’t ignore digital marketing but by the same token you can’t afford to ignore print either. If you want to find out more about how printing out landscape a4 brochures and other such material could be of great benefit, make sure you give us a call today.