Print marketing can be difficult to get right if you’re new to this kind of advertising, as there’s an awful lot to think about, from actual design and layout to colour choice and even the kind of paper that you should be using.
When it comes to paper and cardstock choices, it’s easy to be overwhelmed. Do you want it thick and matte? Or would glossy and thin suit your business offerings better? It always pays to sit down and think about who you’re marketing to and what sort of service it is you’re selling, as this will help to inform all decisions regarding your print advertising.
Before you even sit down to do anything, you should think about your paper choice as this will also have an impact on the overall cost of your project. It’s easier to work your production and design around your choice of paper rather than the other way around – but remember that it’s not always simple to choose between the quality of the paper and its function.
So what can you choose between? There’s coated paper, which usually comes in gloss or silk. If you have lots of images a coated material would be a great choice since colours appear brighter and you get a more professional finish.
Alternatively you could go for an uncoated paper which gives a more down to earth tactile look. It’s made in the same weight as coated material but just gives a different look and feel. It really depends on what market you are going for.
Coated paper is typically used for illustrations and photography, while uncoated paper is usually used for daily magazines or books.
Then there’s the thickness of the paper that you need to consider, as well as the opacity (how much light is transmitted through the paper). When printing your booklets, pay particular attention to opacity as you don’t want text to come through on both sides.
For more advice on your landscape A4 brochures and more, get in touch with us today.